summer 2025 collection
Where trend meets timeless | Since 1968
Our consultants are passionate about helping you showcase your unique love story. We proudly serve brides of every size, with sample gowns in-store from size 2 to 28. Book your bridal experience today and let us help bring your wedding vision to life!
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Appointments recommended to assure each bride of a memorable visit. Private group appointment options available. Say YES at PBS!
Bridal Blog
Tariffs, Ice Storms, and Prom
Power is back for us, but we know many are still affected—our hearts go out to you! For resources, join Emmet County Helping Hands on Facebook and stay updated via...
Love Notes
Ali H. April 11, 2025 
"Wonderful customer service, beautiful selection, great prices. We only come here for prom dresses and one day bridal gowns! "
Becca C. April 2, 2025
"Had a great experience! All staff was very friendly welcoming us in to the shop. My bridal stylist, Angela was amazing! She kept the energy high and was so fun to work with. I am quite indecisive and tried on lots of dresses but I never felt rushed to pick a dress. The shop is beautiful and has a good selection of dresses."
Willow A. March 15, 2025
"Our experience at Petoskey Bridal was fantastic! We were working with Autumn and she made the experience unforgettable! She made me comfortable, was an excellent listener, and was able to understand my wants and we were able to find a dress!! Super happy with my experience overall!"